Marketing

Business Communication, Marketing

Two Big Take-Aways for You

They call it “retail politics”—reach more people, talk directly with voters, interacting with supporters, skipping the filter of the media, social and otherwise. It’s going out of fashion in some quarters, but in local campaigns, you still see candidates attending small gatherings, greeting people at commuter stations and grocery stores, even ringing doorbells for a chat on the front porch. In our own businesses, not unlike in politics, we look for faster, easier ways to reach more people in less time. And yet. That direct contact with customers, prospects, and referral sources is so valuable. When we do it well ...

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photo of Cassidy Huctchinson testifying before the Jan 6 Select Committee