Business Communication, Marketing, Networking

The People You Serve

What problem do your clients or customers have?

If they’re like most of us, they have plenty of problems.

You likely solve one specific problem for them, though. What is that problem? The one that nags at them. The one they know they need to solve if they’re going to succeed. The one that practically begs for your expertise. Listening to business owners who are looking to launch or grow their companies lately, I’ve noticed how many of them struggle with “What problem do your customers have?” Their responses are surprisingly mushy, hesitant … they seem to be talking around the issue, feeling their way toward an acceptable answer. No wonder they’re running into roadblocks as they seek funding or other support … or clients. It’s hard to get a handle on what they do … and for whom. Much less on why anyone would want it.


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