Writing

Speak their language. What do you say? A better question might be “How do you say it?”.
Marketing genius Seth Godin was writing about writing this week. I had speaking in mind, though, when I read this in his newsletter: “It’s tempting to simply focus our attention on the text itself… But messages merely begin with the text. The rhythm, presentation, source, and context deliver most of what we take away from a message.” Amen to that! A client preparing for an important speech came to my office dining room table this week with a copy of her speech. It was fine. And “fine” isn’t exactly a home run, is it? My job is to help my client bring this talk from fine to fabulous.