Business Communication, Communication, Speaking, Writing

Speak Their Language

Speak their language. What do you say? A better question might be “How do you say it?”.
Marketing genius Seth Godin was writing about writing this week. I had speaking in mind, though, when I read this in his newsletter: “It’s tempting to simply focus our attention on the text itself… But messages merely begin with the text. The rhythm, presentation, source, and context deliver most of what we take away from a message.” Amen to that! A client preparing for an important speech came to my office dining room table this week with a copy of her speech. It was fine. And “fine” isn’t exactly a home run, is it? My job is to help my client bring this talk from fine to fabulous.


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Business Communication, Speaking, Writing

Put the Power of Three to Work for You

When was the last time you called to touch base with a friend for no reason at all? Or you sent a text with no mission in mind other than to let someone know you were thinking of them? Or you shot off a quick email, just to say hi? You might guess those random contacts would be unwelcome interruptions in their busy day. Who has time to respond to a quick hello, a remark about the weather, or a waving emoji? Turns out if that’s your assumption, you’re mistaken. (And I was right there with you.)


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