You may be thinking, “Look, the last thing I want is to have a conversation with my audience—just let me say what I have to say and get out of here.”

I’d encourage you to look at it differently when you have a chance to present your ideas to colleagues, clients, your professional association…anyone you might be speaking to.

The experts who plan meetings tell us that more and more, audiences want and even expect to be fully engaged. If you have a message you need them to hear, wrapping it in a lecture isn’t your best bet.

Here’s a one-minute recommendation for making a real connection …

Have a Conversation with the Audience, Catherine Johns