There’s a reason Facebook’s always asking you to find out who’s your mirror image or what bird you’re most like. Or what Christmas dish represents your true personality.

Those quizzes are click-bait. Because people just eat them up with a spoon.

Don’t we love it when we can learn something new about ourselves? It’s fun on Facebook. And it can really be helpful in our business.

Maybe you know your Myers-Briggs profile? Mine is ENFP, which turns out to be less than useful in business. Here’s a hint: “An ENFP needs to focus on following through with their projects. This can be a problem area for some of these individuals.” –

A lot of people in business have done the DISC assessment. That’s the one that measures our Dominance, Influence, Steadiness and Conscientiousness. Me? High D, high I … I can muster up some of that S in a pinch. C is all about being analytical, precise and systematic. That’s where I have a big gaping hole.

When I worked at a communication consulting firm, we all did the Gallup Strengthsfinder; we used it to make sure each of us was doing the work we were best suited for. Its description of my main themes was so valuable. Communication, Woo, Relator, Ideation and Adaptability. (Adaptability turns out to be a nice way of saying – you’d rather start something new than follow through and finish something.)

I still use a system I learned in the ‘80’s that described our Life Energy as Aliveness, Truth or Workability. You can learn more here.

Aliveness – that’s about fun. Folks with high Truth energy search for meaning. And those Workability folks? They like to get things done. (I have lots of Aliveness and Truth, not so much Workability – are you noticing a theme here?)

And back in college, I got caught up in Roger Purdy’s mother’s theory of horses, muffins and birds – I’m not even going to try to explain that.

Here’s where I’m going with this. One of the most valuable instruments I’ve come across is Sally Hogshead’s Fascination Advantage Assessment.

fascination advantageSally is a longtime corporate marketing expert who brings her branding brilliance to speaking and training. Her theory is that we’re all fascinating in some way. We each have qualities that shape how the world sees us.

And, as Sally puts it, when we use our natural fascination advantages, we can “create better relationships, grow our business, rise above the competition, and become intensely valuable to those who matter most.”

This fascination advantage? It’s really your personal brand. And you can use it to attract the perfect clients, create the right career path, and develop a higher profile.

I have a gift for you. An opportunity to take the Fascination Advantage Assessment and get a free report that will tell you how you fascinate your clients, customers and colleagues. And how you can make the most of your natural qualities to draw people in and make them eager to work with you.

Easy as can be for you to say yes to the gift:

  • Go to
  • Type in the code: JOY-catherine606
  • Spend five minutes or so on the assessment
  • Get your complimentary report on exactly how you fascinate people

Okay, there’s one more thing I’d like you to do. Shoot me an email after you get your results, and tell me about your Fascination Advantage. And of course I’d like to know how you plan to capitalize on your natural edge.

Just in case you’re curious, my Fascination Advantages are Innovation and Power. That makes me a Maverick Leader.

And here’s what they say about Maverick Leaders: “Pioneering and irreverent, you are a strong leader. You often have new ideas and you constantly excite others with your enthusiasm. You don’t like slipping into routine and you are comfortable experimenting with new ideas, even in a high stress environment.”

(“Comfortable experimenting with new ideas” might just correlate with those follow-through problems.)

Even though I’m laughing at what my strengths aren’t, the truth is this. When you know where you shine … you can shine brighter. Be more of the best of you. And have a bigger impact on your world.

So now it’s your turn. Go to, type in the code and do the assessment. And comment below to let me know about your Fascination Advantage. I’m dying to hear how it turns out for you.

PS: This opportunity is for the first hundred people who take advantage of it. And it’s over in mid-January so you might want to jump on it now before it gets away from you.