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The language of leadership

Can you imagine calling a colleague “piggy?” Labeling your accountant “low IQ?” How about erupting at your administrative assistant, telling her she’s a “very stupid person?”

Of course you can’t. Full-grown adults in business don’t talk to each other that way.

And yet …

You’ve seen the quotes.

President Trump insulting reporters, especially female reporters. Cutting them off—and shutting them down—as they ask entirely reasonable questions about his decisions. And the results those decisions create for the rest of us.

I don’t need to reproduce those exchanges here. Even if you don’t follow the news much, you’ve seen the videos or read the stories about the president’s outbursts on Air Force One, on the White House lawn, and even in the Oval Office.

Are you as offended as I am?

You’ve also seen the reactions.

Activists object that he targets women, and especially Black women, in most of his press conference name-calling.

Podcasters and MAGA influencers cheer him on … and often try to do him one better.

Republican politicians pretend they’ve never heard a word of it.

Surely, you are as offended as I am.

There’s a bigger issue here.

The commentator, writer, and national security expert Ben Rhodes captures it well. Rhodes and his wife have two daughters. And he worries about the young men interacting with his girls now and into the future.

Trump has been a political and cultural force for their whole lifetime. And Rhodes points out that those guys are absorbing a version of masculinity built around humiliation, domination, and cruelty.

I’d say that’s not just a problem for the girls who will date and maybe even marry them. It’s a huge communication issue for the whole country.

Interrupting. Humiliating. Belittling women in public. Yes, admittedly, it appeals to a certain element.

And when it’s rewarded with attention, power, and airtime, it becomes a masterclass in how to “be a man” in public.

We should stop rewarding it. Because it does a disservice to all of us.

I’d offer a reminder to those who appreciate the president’s style, who might confuse contempt with charisma.

That contempt does come easily—to some. Real influence works much differently.

Anybody can insult. Anybody can sneer. Anybody can cut people off and dominate a conversation.

Those of us with real confidence can make other people feel seen, respected, and stronger in our presence.

That’s leadership. The rest is just theater.