Whether you speak in a conference room, a meeting hall or on a stage, the experts agree: you must tell stories if you want people to hear your message.

You can go to a class about crafting your story. Take a week-long workshop on the right subjects for stories. And Amazon offers 11,963 results for books: “storytelling.”

It is worth learning how to tell a story well. Because haven’t you heard a story told badly? It’s a tune-out, isn’t it?

Here’s one easy way to draw people in so they want your story. Check out this short video.

Make Your Story Their Story, Catherine Johns

Your favorite story-telling technique? Post a comment below to share it with us.