Whether you speak in a conference room, a meeting hall or on a stage, the experts agree: you must tell stories if you want people to hear your message.
You can go to a class about crafting your story. Take a week-long workshop on the right subjects for stories. And Amazon offers 11,963 results for books: “storytelling.”
It is worth learning how to tell a story well. Because haven’t you heard a story told badly? It’s a tune-out, isn’t it?
Here’s one easy way to draw people in so they want your story. Check out this short video.
Make Your Story Their Story, Catherine Johns
Your favorite story-telling technique? Post a comment below to share it with us.
Simply and well done. With a few select words, combined with your body language and the very genuine feeling you projected…….I liked your message and your video.
Thanks! You can tell I feel strongly about connecting with the audience as opposed to lecturing them from on high. (Not that I’ve ever heard a speaker do that …)
This is great stuff Catherine. I hadn’t thought about “how many of us?” vs you. I’m going to use that.
Thanks, Greg. It’s fascinating how such a small thing can shift the tone of a talk. There are surely speakers who prefer to be seen as an oracle, separate from (and wiser than) their audience. And that works for them. I’m more successful (and more comfortable, as far as that goes) connecting with the individuals in the audience. And making them+me an “us” is one quick way to do that.
I’m with Greg! Thanks for the tip.
My pleasure, Chris. I hope it helps you promote those cookies!
Great tip; so easy to implement. AND I’m delighted to see you using video. You have real presence when you present and this is the right platform for you to model the ideas you have for your audience. Nicely done.
Thanks, Marianne. It IS easy, and yet speakers often separate themselves from the audience instead of joining the audience. I’m glad you like the video – I always think I look better in print. 😉
Catherine, once again, you have provided a golden nugget that when added to all of the golden nuggets you provide results in an improved presentation. Thank You! You’re an incredible data bank of knowledge and experience.
Thanks, Debbie. Now can you tell me how to market those nuggets and create results for my own business?
I’d follow you and your story anywhere!
You’re the best, Trisha!