Listen to the audio version of this post here.

 

The What and the How

The headline is a plaintive question. “Do Voters Care About Policy Even a Little?

The answer, contained in the subhead, appears to be a resounding “no.”

Joe Biden turned one of the highest-polling ideas in politics into reality. Few voters have even noticed.”

Here’s why the president’s problem matters to you and your business.

The Atlantic goes on to suggest several reasons Biden might not be getting credit from voters for doing things they wanted him to do, like setting the stage for lower pharmaceutical prices.

Maybe … people just aren’t paying attention to what goes on in Washington, even when it tackles problems they’ve been complaining about for years. People are just much more concerned with their own lives than any federal policy.

Maybe … other issues are more important to Americans than getting a break on drug prices or getting a job because of those much-ballyhooed infrastructure projects. It’s all about the cost of groceries and gasoline.

Maybe … the news media are to blame—they don’t cover what the president has to say unless they can gin up some click-generating conflict, as in the student loan issue. Another bridge being built in another red county? Big yawn.

Or maybe there’s something else at work.

In the penultimate paragraph, writer Rogé Karma hit on an explanation that makes more sense to me. “The more pessimistic outlook is that voters’ impressions of political candidates have little to do with the legislation those candidates pass or the policies they support.”

Bingo.

We persuade people with what we say. And even more with how we say it.

Check out what I shared with would-be entrepreneurs during the VC Europex conference. They’re not looking for votes, of course. It’s funding they’re after. Still, they have the same considerations as the Biden administration.

 

So, if the connection creates the opportunity, how will you develop those connections in your work?