Words that Wow

Stand Up Speak Out and Win

Ready to stop missing opportunities and start connecting with clients?

Words That Wow


Networking ought to be a fantastic way to grow your business or boost your career. You meet people, they see what you can do for them and they’re in, right?

But it doesn’t always work out that way.  You go to a professional association or Chamber meeting or leads group.  You collect a bunch of cards and you hand yours out like candy to trick-or-treaters. But you rarely get a solid lead, much less an actual client or referral.

people don't understand what you do

And those casual conversations at a business function or social event might be even worse. You meet somebody new; it’s natural for them to ask, “What do you do?”

If only you had a natural answer! Something that didn’t feel cheesy or salesy or desperate. Instead, it feels awkward every time you try to describe your work and you start to dread those conversations.

You could give up on this networking thing altogether. But you know the risk of staying in the office, hiding out behind your computer. Nobody finds new opportunities doing that.

What if you could be comfortable and confident talking about your work? What if you did have something magnetic to say? Something that captured people’s interest? Made them eager to know more? Even made them want to do business with you now?

Join me for Words that Wow: How to Talk About Your Work and you’ll start attracting people who are hungry for the results you can give them. Collecting leads and referrals like crazy.

  • Feel confident and comfortable every time you stand up and introduce yourself.
  • Know exactly what to say to have people leaning in, wanting more.
  • Be ready for informal conversations that open relationships and lead to sales.
  • Have fun (really!) when someone asks what you do. You’ll see how intrigued they are.
  • Attract more clients and make more sales with a magnetic message and captivating confidence.

It all happens in a day-long workshop in Skokie on Friday, November 4.  You’ll leave with a message to make people sit up and take notice as they discover why you’re the one for them.

You’ll have a stand-up introduction that works AND a more conversational way to talk about your business. No more of that weirdness when someone casually asks, “What do you do?”

You’ll have the words to open a conversation and keep their attention. To talk about the value you provide…without sounding like a human brochure.

Then you can have a relaxed, natural conversation that lays the groundwork for a profitable relationship.

It all starts with Words that Wow

Friday, November 4, 9:30 to 4:30
at CUMC’s Log Cabin
8237 N. Kenton Avenue in Skokie

cut to the chase

What do I bring to the party?

Catherine-JohnsSo why would you want to take this journey with me?

When I launched my own business, I was far from an expert at telling people what I could do for them. But I got very good very quickly – drawing on my skills from my first career in radio.

As a news reporter, I could tell just about any story in 25 seconds. With room at the end to say, “Catherine Johns, WLS News.”

Hosting my talk show, I could connect in a deep, powerful, personal way with thousands of listeners. One person at a time. Exactly the skill you need when you’re speaking to a group, if you want to have the kind of impact it takes to make them say, “Yes!”

And my years as a morning show side-chick prepared me well to be clear, clever and confident. To speak with energy and enthusiasm (even at 5 AM!) and to dance with whatever craziness the boys created. It was excellent training for networking conversations.


I turned out to be a natural at networking, thanks to all those years as a radio personality. And now, as a coach, I show my clients how to do the same things. To get out of the boring introduction rut, to have real conversations with real impact, and to make magic with their listeners.

That’s what I’ll do for you. So you can talk about your work easily and effortlessly. Keep people’s interest and make them want to know more. Open the door to profitable relationships with clients and referral partners.

But you don’t have to take my word for it …

Tiffany Prince testimonial

Vahe Mekhitarian testimonial

Count Me In

Maybe you’re thinking, “Sounds great, Catherine. But I don’t have time to finesse my What-do-I-do. Maybe someday, but it’s not a priority for me.”

Consider this. Every time you introduce yourself, you have a chance to make a connection that can lead to a sale. You also have a chance for things to go south.

wasted time and money

You may have played around with some kind of introduction template, maybe you’ve written out a whole elevator speech. Or maybe you thought giving the thing some other cutesy name would make a difference.

Here’s the thing. Templates are fine if you want a cookie cutter intro that sounds just like everybody else’s. But you don’t.

Writing it out works if someone’s reading your website. If you’re talking to them, not so much.

And it really doesn’t matter what you call it; you need a way to stand up and speak out about your work so you can attract clients. Avoiding the “elevator speech” label doesn’t make you any more effective.

Spending one day at the Words that Wow Workshop will make you more effective. Because we’ll get to the heart of the value you offer and find the exact words … and tone … that will convey that value every time you answer the question you used to dread: “What do you do?”

You’d expect this kind of live, real-time, attention from a communication expert would cost a lot. And normally, you might be right.

But not this time. Your investment for the Words that Wow Workshop is only $197 for a day of development, a delicious lunch and some great conversation with new friends.

Words that Wow: How to Talk about Your Work

Friday, November 4, 9:30 to 4:30
at CUMC’s Log Cabin
8237 N. Kenton Avenue in Skokie

Count Me In

You already know how much it costs you to miss out on the connections you could be making. And you know how frustrating it is to keep missing the mark.

Imagine how fantastic you’ll feel leaving a meeting with solid leads. Referrals. Commitment for conversations with people who are ready to buy.

That’s how you’ll profit from the time you spend networking…and from the informal conversations you’re having every day. This small investment of $197 will put you solidly on the path to those profits.

It would be silly to put this off, when you’ll be able to start generating more income with the first business meeting you go to.

Count Me In

PS – You’ve felt the frustration long enough. Now’s the time to captivate your listeners, connect with potential clients…and turn “No, thanks” into “How soon can we start?”